1995, PT. Madusari Nusaperdana was established as a
Manufacturing, Marketing seling and Distribusion
company of processed meats. As the late comer in the
processed meat industry, the company caught up very
fast and now it has become one of the leading
processed meat player in Indonesia
With its rapid expansion, in 2002, the Sales and
Distribution division of PT. Madusari Nusaperdana has
spun off into a separate and new entity called “PT.
Pangan Sehat Sejahtera”.
In the beginning, besides sales and distribution, PT. Pangan Sehat Sejahtera is also responsible for all the
marketing activities, however, in 2007 marketing
responsibility was given back to PT. Madusari
Nusaperdana and PT. Pangan Sehat Sejahtera only focus
in sales and distribution.
Over the years of its journey, including facing a
tough year of economic crisis in 1998, the company has
recorded a number of strategic market expansions
across the archipelago.
Starting from a very small marketing coverage in
Jakarta in 1995, the company expand its market to East
Java by appointing its CV. Langgeng Lestari in 1996.
The market Expansion start rolling over to West Java,
Central Java, Sumatra island, Kalimantan, and Sulawesi.
In 2005, the company setup a JV company with CV. Langgeng Lestari to cover East Java and Bali, and the
new company name is “PT. Pangan Mitra Sejahtera”. In
2006, it setup a JV company, “PT. Pangan Mitra Makmur”
to cover West Java market.
Finally in 2008, the company has built a modern cold
storage in Cikarang and the capacity is 80 ton for
chilled and frozen products.